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KURKURE EXPRESS

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Apr. 19th, 2007 | 01:25 am
mood: amusedamused



From an Ad + News source...

Country’s first branded train flagged off

14 April 2007

BANGALORE — The first branded train of Indian Railways named after a corporate brand — Kurkure — pulled out of the railway station in Bangalore on Thursday evening enroute to Nagercoil in Tamil Nadu.

The Nagercoil-bound train will henceforth be called as ‘Kurkure Bangalore-Nagercoil Express’ as part of the Indian Railways’ new initiative to brand trains under which the brand name would feature along with the train’s name in all announcements, reserved tickets, reservation charts, destination boards etc.

The whole news here

looks like a sincere attempt but am amused at the name 'kurkure express' :D !

 
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Comments {4}

Arvind Narayanan

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from: arvindn
date: Apr. 18th, 2007 05:31 pm (UTC)
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Funny name aside, this sounds like a very good move.

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~time~

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from: fiery_fiona
date: Apr. 19th, 2007 11:36 am (UTC)
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Yes it very much is. A clever move in terms of branding!

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poocha9

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from: poocha9
date: Apr. 19th, 2007 10:31 am (UTC)
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and there will be many more

Durex express- coming fast to the station near you;)

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~time~

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from: fiery_fiona
date: Apr. 19th, 2007 11:40 am (UTC)
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wondering what provisions would the train have :P

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